Overview
What Beats What? is a game published by Squiz Software Pty Ltd. This policy explains what data we collect when you use the app, why we collect it, and how it's handled. We've written it to be readable — not to obscure anything.
What We Collect
| Data | How | Why |
|---|---|---|
| Device identifier (hashed) | SHA-256 hash of your device's identifierForVendor — generated on-device, never stored raw |
Creates a persistent pseudonymous player identity without requiring an account |
| Display name | Auto-assigned by our server on first launch (e.g. "Player #4821") | Used on leaderboards |
| Game activity | Scores, rounds played, worlds completed, daily challenge results | Leaderboards, game state persistence, analytics |
| IP address | Captured with every API request | Server security, abuse prevention, request logging |
| Ad-related data | Collected by Google AdMob SDK (see below) | Displaying advertisements in-app |
We do not collect your name, email address, phone number, precise location, contacts, photos, or any other personal information.
Advertising (Google AdMob)
The app displays ads served by Google AdMob. AdMob may collect device identifiers and usage data to serve and measure ads. This is governed by Google's Privacy Policy.
Where required by Apple's App Tracking Transparency framework, the app will request permission before allowing AdMob to use your data for personalised ad targeting. You can change this permission at any time in Settings → Privacy & Security → Tracking.
If you opt out of tracking, ads will still be shown but will not be personalised based on your activity across other apps.
AI-Generated Content
Game items, matchup descriptions, and images are generated using third-party AI services (OpenAI). Your gameplay choices may influence what content is generated in future rounds — for example, suggesting new item matchups. No personally identifiable information is included in any AI prompt.
AI-generated content is moderated server-side. We filter out blank or inappropriate outputs automatically. Content that slips through can be reported via the contact address below.
Data Storage & Retention
Game data is stored on servers operated by Squiz Software, hosted on cloud infrastructure in Australia and/or the United States (AWS). Server-side request logs are retained for up to 90 days. Leaderboard and game history data is retained for the life of the app.
Because player identity is pseudonymous (based on a device hash, not your name or email), we cannot reliably identify and delete your data on request. If you uninstall and reinstall the app, a new player identity will be created.
Third Parties
- Google AdMob — advertising. Privacy Policy
- OpenAI — AI content generation (server-side only, no user data shared). Privacy Policy
- Amazon Web Services — cloud hosting. Privacy Policy
- Cloudflare — network infrastructure. Privacy Policy
We do not sell, rent, or trade your data with any third party for marketing purposes.
Children
What Beats What? is rated 12+ on the App Store. We do not knowingly collect data from children under 13. If you believe a child under 13 has used the app, contact us and we will take appropriate action.
Changes to This Policy
We may update this policy from time to time. The "last updated" date at the top of this page will reflect any changes. Continued use of the app after changes are published constitutes acceptance of the updated policy.
Contact
Questions, concerns, or requests related to this privacy policy:
Squiz Software Pty Ltd · ABN 42 693 384 735 · Perth, Western Australia